Question: What Is The Average Open Rate For Email Campaigns?

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What is a good unique open rate?

Nailing down an average open rate is somewhat difficult because it can vary from industry to industry. However, the average open rate usually hovers between 15% and 25%. The open rate is calculated by dividing the number of unique opens by the number of bounced emails minus the number of bounced emails.

What is a bad unsubscribe rate?

Generally, an unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do.

What is an average open rate?

An average open rate is a measure of how many email recipients open an email as compared to the total number of emails delivered within a campaign. You can typically access this metric through reporting features with your email service provider.

How do you find average open rate?

How do you calculate email open rate? For example, if you send out 10 emails and 2 of them bounce, the number of delivered emails becomes 8. If, out of those emails, 4 are opened, your open rate is then 4/8 = 0.5. Multiplying that by 100 gives you an email open rate of 50%.

What is a good b2b email open rate?

According to a benchmark report, the average B2B email open rate is 15.1%. Meanwhile, B2C emails have a slightly higher average open rate of 19.7%. As a marketer, you need to look at more than your open rate. For B2B marketers, we have some good news.

What is the difference between open rate and click to open rate?

Clickthrough Rate (CTR): the number of people who clicked on your message’s link as measured against the total number of emails. Click-to-Open-Rate (CTOR): the percentage of subscribers who clicked something in the email as related to the total number who opened it.

What is a good email bounce rate?

2%In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it.

What is a good unique click rate?

A good CTOR will vary between 20-30%. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, then your readers will want to click through to learn more.

What is the average click through rate for email campaigns?

The average email open rate for all industries we analyzed is 21.33%….Average email marketing campaign stats of Mailchimp customers by industry.IndustryAll non-labeled accountsAverage Open Rate22.71%Average Click Rate2.91%Hard Bounce0.40%Soft Bounce0.61%46 more columns

What is a good open rate for email 2019?

20.94%What Is a Good Open Rate for Email? A good email open rate meets the average, which is 20.94%. The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry.

What’s a good click to open rate?

What is the average click-to-open-rate? Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it’s important to know how you compare with your industry averages.

What is the formula for opening a percentage?

Multiply the number of opens per e-mail by 100 to get the open rate as a percentage. For example, the open rate for 0.25 opens per e-mail is 25 percent.

How is click rate calculated?

Click-through rate for email is the percentage of people who clicked on at least one link in your email message. To calculate it simply divide the number of total people who clicked by the number of delivered emails and multiple that ratio by 100 to arrive at your email CTR percentage.