Quick Answer: How Are Unique Opens Calculated?

What are unique email opens?

A unique open is how many people have opened your email.

So the difference is you could have 200 opens on an email but only 10 people have opened it 10 times.

Or you could have 200 opens and 200 people had opened it.

Example: Contact A opens the email 5 times..

How is open rate calculated?

How do you calculate email open rate? For example, if you send out 10 emails and 2 of them bounce, the number of delivered emails becomes 8. If, out of those emails, 4 are opened, your open rate is then 4/8 = 0.5. Multiplying that by 100 gives you an email open rate of 50%.

What are unique opens on Facebook?

Unique Story Opens: How many unique users have seen your story. Forward Taps: The number of times a user has tapped to skip to your next story. Backward Taps: The number of times a user has tapped to go back to your previous story. Forward Swipes: The number of times a user has swiped to skip to the next account’s …

Why email open rates are unreliable?

The fundamental reason email open rate metrics are unreliable is that the metric relies on a tiny image in the email being downloaded by the person reading the email. … This is the only way that anyone has been able to figure out how to track if someone opens an email, and all email marketing systems use this method.

What is a good unique open rate?

If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.

How is email bounce rate calculated?

The bounce rate is easily calculated by taking the total number of bounced emails and dividing that by the total number of emails sent. You then multiply by 100 to get your percentage.

What does unique clicks mean on MailChimp?

Unique Clicks are the number of times that a link in your email was clicked by individual Subscribers. The repeated clicks on links (when a user clicks on a link several times) are not considered. Total Clicks. Total number of times tracked links were clicked by recipients.

What does clicks per unique opens mean?

Click per Unique Open rate gives you the percentage of unique subscribers who opened your campaign and clicked on the link inside, at least once.

What is a good click to open rate?

What is the average click-to-open-rate? Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it’s important to know how you compare with your industry averages.

What is the difference between clicks and unique clicks?

Clicks are all clicks for a tracking link, whereas unique clicks are the number of the unique users that click on a tracking link of your campaign. If a single user clicks 5 times on a link, the servers will record 5 clicks and 1 unique click.

What is a good email open rate 2020?

Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.

How do you increase click to open rate?

5 Tips to Improve Your CTORDeliver On Your Subject Line’s Promise. Remember, CTOR is not about improving open rates (although that is certainly important). … Keep It Short & Simple. … Give Your Subscribers What They Want. … Use Power Words In Your Copy. … Add Buttons To Improve CTR.

What is the difference between total Opens and unique opens?

Total opens represent the sum total of all opens for the campaign. Unique opens represent the number of unique individuals that opened the email. For example, if your email is opened by a particular recipient 15 times, that would count towards your totals as 15 total opens and 1 unique open.

What is unique click rate?

Your unique click rate in a given email campaign is the total number of unique recipient email clicks divided by the number of emails delivered in the campaign. That means that if one of your users clicked on all three links in an email you sent, they’d generate three clicks, but only one unique click.

What is the difference between open rate and click rate?

The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. … The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click. Your click rate reveals general trends, but isn’t particularly detailed.

How does MailChimp count opens?

How open tracking works. Each time you send an email campaign through Mailchimp, we embed a tiny invisible graphic in the bottom of your HTML email. … When someone opens your email with images turned on, that graphic is downloaded from our server, and it’s recorded as an open on your campaign report.