Quick Answer: What Is The Difference Between A News Release And A Press Release?

Can you use you in a press release?

Use “you,” “we” or “I” – except in the quote.

Just like a news story, a press release should be written in the third person.

Use words like “customers,” “consumers,” “users” and/or plain old “people.” The only place where a first, or second person narrative is OK is in a quote from a company representative..

What means news release?

A news release is a written statement about a matter of public interest which is given to the press by an organization concerned with the matter. [mainly US]regional note: in BRIT, use press release. In a news release, the company said it had experienced severe financial problems.

How do you end a news release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

Why is 30 at the bottom of press releases?

The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines. In addition to using “30” for “the end,” a telegraph operator could use shortcuts like: 2 for “very important”

What is press release give example?

The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public. The story attracted a lot of media attention in outlets like People, Today, and MSN.

What is the difference between a media release and a press release?

Key things to remember are that press releases are supposed to be limited for specific news such as an event, promotion, or company news. Media pitches should be ongoing during the campaign and should be put together as closely as possible to a story that the reporter can use as a greater news story.

When should you not send a press release?

Don’t Send Press Releases in the Early Morning Even on Thursdays, open rates plummet between 6:00 and 10:00 AM.

What are the benefits of a press release?

Some of the major benefits of a press release include:Immediate exposure to an established audience.Affordable cost.Potential sales increase.Major SEO benefits.Increased web traffic to your website.Social sharing potential.Builds a working relationship with PR firm.Possibility for return customers.More items…•

What is the purpose of a news release?

A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.

How do you format a press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

Do you pay for press releases?

Some agencies charge $3000 and up per press release. At these rates, you should expect to retain a highly seasoned, professional PR writer who understands the audiences you’re targeting, specializes in your industry, and has demonstrated skill in sharp, clear messaging that attracts attention.

What is considered a press release?

According to them, “a press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

How many words should a press release be?

400 wordsThe ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

Where do you send press releases?

3 Best Press Release Distribution Services 2020Send2Press: Best for Direct-to-Editor Press Release Distribution & Writing Services.eReleases: Best for Affordable Press Release Writing & Distribution.PRWeb: Best for Affordable Multichannel Distribution.Bonus: PR Newswire: Best for Advanced Targeting.