Quick Answer: What Is The Function Of Mass Communication?

What are the four theories of mass communication?

Let’s look at five fundamental theories of mass communication: 1) the magic bullet theory, 2) two-step flow theory, 3) multi-step flow theory, 4) uses and gratification theory, and 5) cultivation theory.

Magic Bullet Theory..

What are the four functions of media?

Four functions of the mediaTo inform.To persuade.To entertain.To transmit culture.

What are the 5 types of mass media?

Types of mass media: Newspaper, radio, magazines, the Internet, and television. Influence of mass media: Mass media has influenced public opinion, education, popular culture, and the depiction of society.

What is the role of media?

Advances in communication, largely through the internet, have improved community access to information. Therefore the media play an important role in society as a source of information, but also as a “watchdog” or scrutiniser. … However, the media is free to select the stories they consider important or interesting.

What are functions of communication?

The functions of communication in an organization are to inform, persuade, and motivate. Informing provides data and information to employees so that they can make educated decisions. Upward, downward, and horizontal informing are three ways that workers can acquire information.

What are the features of mass communication?

Characteristics or Features of Mass CommunicationLarge Number of Audience: The foremost feature of mass communication is that it has large number of audience. … Heterogeneous Audience: Mass Communication is not only composed of a large number of audiences but also aims to heterogeneous audience.More items…•

How many types of mass communication are there?

There are 8 Mass Communication Examples you can learn from and use on your own purposes. Journalism that focuses on collecting and publishing news: This kind of study of journalism that produce and distribute content that conveys broader message to public through newspapers, Televisions, Radio and smartphones.

What are the main subjects for mass communication?

The O level requirement, that is, the required WAEC subject combination for Mass Communication must include:Literature in English Language.English Language.Government.Economics/Geography.A trade subject.

What are the 4 major functions of mass communication?

The four functions of mass communications are: surveillance, correlation, cultural transmission and entertainment. In many ways, the four functions of mass communication are still relevant and transferable to contemporary media.

What is the main function of mass media?

Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information.