What Is The Important Of Mass Communication?

What is importance of mass communication?

Through mass communication, information can be transmitted quickly to many people who generally stay far away from the sources of information.

Mass communication is practiced multiple mediums, such as radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet..

What are the advantages and disadvantages of mass communication?

Advantages and disadvantages of mass mediaIt educates people. … People get the latest news in a very short time. … People get to bring out their hidden talents. … Children’s knowledge increases. … Radio is convenient as people do get short news and with a mobile phone one can access it.Great in promoting mass consumer products.More items…•

What is the syllabus of mass communication?

Mass Communication & MediaBJMC Course CurriculumFolk MediaTelevision Journalism & ProductionIntroduction to AdvertisingPublic RelationsFundamentals of Economics & Indian EconomyNational & International AffairsAdvertising PracticesEvent Management: Principles & Methods23 more rows

What are three major functions of mass communication?

Journalism plays an important part in three of the four main functions of mass communication: surveillance, correlation, and cultural transmission.

What is mass media and its importance?

Mass media plays an important role in the life of society. … Mass Media includes various types of media such as television, radio, newspaper and magazines. Reading newspapers and magazines, watching TV, listening to the news on the radio are our main means of getting information.

What is the main function of mass media?

The mass media serves information, interpretation, instructive, bonding, and diversion functions. As a gatekeeper, the media functions to relay, limit, expand, and reinterpret information.

What are the main subjects for mass communication?

The O level requirement, that is, the required WAEC subject combination for Mass Communication must include:Literature in English Language.English Language.Government.Economics/Geography.A trade subject.

What are the 4 major functions of mass communication?

The four functions of mass communications are: surveillance, correlation, cultural transmission and entertainment. In many ways, the four functions of mass communication are still relevant and transferable to contemporary media.

What are 5 types of media?

Different Types of MediaNewspapers – printed and distributed on a daily or weekly basis. … Magazines – printed on a weekly, monthly, quarterly, or annual basis. … Books – focused on a particular topic or subject, giving the reader a chance to spread their knowledge about their favorite topic.More items…•

What are the benefits of mass media?

The Pros of Mass MediaIt Can Keep Us Connected. … It Can Spur Business. … It Can Spread Art and Culture. … It Can Give Voice to the Voiceless. … It Can Empower the Already Powerful. … It Can Be Used for Disinformation and Hate. … It Can Homogenize Culture. … It Can Overtake Personal Connections.

What are the four theories of mass communication?

Let’s look at five fundamental theories of mass communication: 1) the magic bullet theory, 2) two-step flow theory, 3) multi-step flow theory, 4) uses and gratification theory, and 5) cultivation theory. Magic Bullet Theory.

What are the branches of mass communication?

The major branches of mass communication are advertising, journalism, public relations, social media, and audio media.

What is the importance of mass communication as a course?

Mass Communication is an important medium of dispersing information and spreading awareness among a large number of people. The courses of mass communication train the students who are interested in this field and equip them with the necessary qualities. Quite often, mass communication is confused with journalism.

What is the function of mass communication?

Mass communication functions to validate the status and norms of particular individuals, movements, organizations, or products. The validation of particular people or groups serves to enforce social norms (Lazarsfeld & Merton). If you think about most television dramas and sitcoms, who are the primary characters?

What are the basic concepts of mass communication?

Mass communication is the communication of information from a person, small group of people, or an organization to a large group of heterogeneous and anonymous people. Common communication channels in mass communication include television, radio, social media, and print media.

What are the features of mass communication?

Mass communication can be identified through the following characteristics:Wide and Vast Area. … Heterogeneous Audience. … Distance between Source and Destination. … No Question of Discrimination. … Professional Communication. … Absence of Feedback. … Intermediary Channels. … Public Message.More items…